Benzoino is the Italian translation of the name Benjamín, son of those who make this beer. Taking this as a premise, a brand was developed that seeks to transmit the game and the experimentation typical of the craft brewing process.
An irregular typography was used for the name, which added to the variation of sizes, the curved shape and the breaking of the container circle, generated a great dynamism and emphasized the game.
The choice of colors and their combination responds to preferences for the range of reds and associations with Italian culture.
To complete the brand, the drawing of a lupúlo was used, one of the essential ingredients in brewing beer.
Tools: Indesign / Illustrator / Photoshop