IDENTITY

SANDRA PERALTA

Brand design

Sandra Peralta is a powerful and commercial brand, aimed mainly at a young audience, which identifies with Afro-Peruvian music, but "tinged with a multicultural urban sound".

In order to exploit these characteristics, the Lost in Wild font was chosen for the typesetting. This type of letter presents purely gestural characteristics, which grant a unique and very personal appearance, and whose characters generate a visual rhythm, which in a certain way resembles musical rhythms. All the characters were modified in a way that allowed a harmonic visual unit.

The range of colors is directly related to Peruvian culture, where one of the colors that predominates is red. A variant with a high content of magenta was selected, associated with vitality, passion and strength.

In order to complement the brand with a pictorial sign, it was decided to use a flower. This is mainly due to Sandra's preference for floral prints in her wardrobe, an aesthetic aspect that we seek to reinforce through visual identity.

Tools: Indesign / Illustrator / Photoshop

Sandra Peralta
Sandra Peralta
Sandra Peralta
Sandra Peralta
Sandra Peralta
Sandra Peralta

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