Master Beer is the fantasy name given to the MB company, supplier of supplies for bars and breweries.
For the name a gestural typography was used, with curved strokes and ligatures typical of handwriting. Which is linked to "what is made by hand" and is related to the craft of beers. It was developed in two lines to achieve greater visual unity and this was reinforced by a container circle that by its shape refers to the bottle tops. The ascending forms have positive connotations and action, which added to the breaking of the circle by the name can be interpreted as the expansion and growth of the company.
The choice of colors and their combination responds to the materials they sell, usually metallic.
Tools: Indesign / Illustrator / Photoshop