The concept that rules this brand is the path, the journey, the connection between two points as an analogy of the artist's creative process.
For the name two typographies were used, one gestural and another sans serif, generating contrast and visual rhythm in the composition. Gestural typography seeks association with sound equipment brands, as well as the process of personal creation, connection and the path. It stands out for presenting organic and unstructured forms, which generate an adequate contrast with the rigidity of the second typeface. These characteristics were reinforced by changes in the characters and spaces.
The choice of colors and their combination responds to certain associations that generate these colors. These associations can be very varied but in this brand they seek the strength of push, movement, quality and trust.
To complete the mark, a pictorial sign with a high degree of abstraction was used. This sign represents the faders of a sound console and its movement, seeking the association with the path and the journey.
Tools: Indesign / Illustrator / Photoshop