This brand seeks to convey the identity of Paola as an artist, her music, her identification with the song of the author and her connection with nature.
Chase typography was used for typesetting. This presents a modern appearance with "retro" characteristics, and stands out for presenting more organic and less structured forms, which give it a particular appearance. These characteristics were reinforced semantically by the arrangement of the elements and slight modifications in the characters and spaces.
Due to the preference for the range of blues, it was decided to use a vibrant greenish blue, and generate an accent with its complement, an intense red.
A pictorial sign is used to complete the mark. This sign, as determined in the brief, is a bird. Complement the typographic mark with the synthetic silhouette of a bird, located specifically on the chromatic accent.
Tools: Indesign / Illustrator / Photoshop